家庭大屏掀起“激光电视热” 超四成用户因健康护眼选购
9月19日,家庭激光2023全球激光显示技术与产业发展大会在青岛召开。大屏电视作为本次大会的掀起重头戏,中国电子视像行业协会发布了《2023激光显示产业高质量发展白皮书》(以下简称“白皮书”),热 全面展示全球激光显示产业高质量发展风貌。超成
白皮书对中外激光电视用户的用户因健眼选调查数据显示,中国用户购买激光电视的康护首要因素是健康护眼,占比达到44%。家庭激光中国工程院院士许祖彦在本次大会上发言时说,大屏电视激光显示的掀起一个突出的优势是观看舒适度高、健康护眼,热 因为它是超成漫反射成像,全像素发光,用户因健眼选并有效规避了有害短波蓝光。康护
与此同时,家庭激光中国已购用户具有年轻化、高学历和高收入的特征,有50%以上用户为90后。在年轻消费者活跃的口碑平台上,激光电视的热度持续提升。今年上半年,小红书平台与激光电视相关的笔记数量同比增长超过100%。在抖音电商平台,激光显示类产品的GMV同比增长超200%。越来越多的年轻消费者正在主动搜索激光显示产品。
36氪发布的《2022职场人用眼报告》显示,90后是用眼压力最大的群体,每天面对电子屏幕的平均时长超过10小时。对90后而言,选择健康护眼的屏幕是一种刚需。此外,很多90后也已成为年轻奶爸奶妈,他们倾向于为孩子的健康而选择更护眼的屏幕。
当下,彩电市场进入存量阶段,以大屏化为方向的结构升级成为主要拉动力。激光电视凭借健康护眼、大屏沉浸、家居融合性高、低碳环保等优势,成为家庭大屏的换代首选。洛图科技数据显示,2015-2022年,中国激光电视市场规模年复合增长率达68.6%。在百吋超大屏市场,激光电视的优势更加明显,2022年,激光电视销量占100吋及以上大屏电视市场的比重为65%,成为当之无愧的百吋巨幕首选。
在海外市场,激光电视更是高歌猛进。白皮书显示,2023年上半年,激光电视在新加坡、印度尼西亚、阿联酋、俄罗斯等“一带一路”国家的销量呈现倍数级增长,增幅高达266%。来自海信的数据显示,海信激光电视覆盖美国BestBuy、Costco、法国Boulanger等超过90多个国家的250家主流渠道,自2019年以来销量年复合增长率达到144%。在德国、意大利等欧洲国家,售价在5000美元左右的海信激光电视保持了三位数增长,成为中国制造高端出海的闪亮名片。
作为激光电视品类的开创者,海信在本届大会上透露,未来海信激光电视将加速向百吋+进化,推出全球首台可折叠激光电视、顶嵌式激光影院等创新产品。海信要把激光电视打造成健康护眼、轻松入户、家居融合、无限接近影院体验的百吋大屏最佳解决方案。
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