当前位置:首页 > 关于我们 > Google buys Tenor, GIF platform that's not GIPHY, to help with Gboard

Google buys Tenor, GIF platform that's not GIPHY, to help with Gboard

2024-09-22 12:31:36 [关于我们] 来源:影视网站起名字

Google has a new tagline,"Make Google do it," and the tech giant's latest acquisition may give us a better idea of what "it" could be.

SEE ALSO:WTF is up with Google's bizarre SXSW tagline

GIFS.

GIFS.

GIFS!

Google has acquired Tenor, a GIF search engine and database famous for launching the first GIF Keyboard on iOS about three and a half years ago. Tenor now claims to be the "leading GIF-sharing app on mobile," according to its blog post about the acquisition. Tenor is available on Facebook and other platforms and reaches more than 300 million users.

Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!
Oprah Yaaas GIF from Oprah GIFs

Terms of the deal were not disclosed, but Tenor will remain a standalone brand that will simply be further integrated into Google's existing services.

When you think of GIFs, the first thing that comes to mind is probably GIPHY, a popular extension on Slack and another GIF keyboard maker. But Tenor has been quietly building a userbase. In 2017, Tenor began making money with branded campaigns. In its acquisition post, Tenor highlighted its campaign with Dunkin Donuts.

So why does Google want Tenor? Clearly, Google isn't desperate for cash, but the tech giant is on a mission to grow its communications footprint.

"Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves—case in point, we see millions of searches for GIFs every day," Cathy Edwards, Google Images' director of engineering, wrote in the blog post.

Google said in the blog post the company will help with Google Images and other services like Gboard. Developers and platform partnerships linked to Tenor, don't freak out about losing access.

Cameron Diaz Lucy Liu GIF from Camerondiaz GIFs

As to GIPHY, the GIF war rages on.


Featured Video For You

(责任编辑:产品中心)

推荐文章
热点阅读