Influencers can use Instagram's new shopping features to sell products
It was only a matter of time: Instagram is handing over some of its new shopping features to influencers.
Beginning next week, a few dozen influencers and publishers can start tagging specific products, which can be purchased through the Instagram app, in their posts.
This move doesn't let influencers hawk their own products, but it does allow them to add Instagram's shoppable tags to their posts. When they tag a brand's product, their followers will be able to buy the item with Instagram's new checkout feature.
Previously, only a handful of brands could use shoppable tags, and only in their own posts. But with this change, a group of high profile accounts will also be able to use the tags. The initial group includes celebs (Kylie Jenner, Gigi Hadid), publishers (Elle, GQ), and a handful of fashion and beauty influencers.
Instagram has been ramping up its shopping features, and these kinds of moves are key to future growth. There are only so many ads Facebook can place in Instagram feeds and in Stories. Shopping, on the other hand, can be integrated throughout the app. And many businesses already run on Instagram. By having its own shopping and checkout features, Instagram can capture some of the money its users are spending.
Credit: instagramThe company notes that many high profile accounts already tag brands in their posts and that the shoppable tags feature is a natural extension of this. That may be true, but it's also a much more effective way to get people to actually buy stuff in Instagram.
For now, Instagram isn't allowing influencers to get a cut of sales that result from these posts, but it's not difficult to imagine the tags becoming part of the sponsored content deals creators are already making. For brands, the ability to include tags that link to specific products you can buy without ever leaving Instagram is likely much more appealing than your typical #sponcon.
It also lays some important groundwork should Instagram opt for a version of the feature that includes revenue share between brands and influencers.
Featured Video For You
Instagram rolls out a new shopping feature
(责任编辑:关于我们)
- Europe now has a huge AI gap, for better or for worse
- Seoul sees 'high chances' of defector's border crossing into North Korea
- Apple plans to merge iOS and macOS apps by 2021, report says
- This website uses AI to generate faces of people who don't exist
- The Wonderful World of Christmas Trees
- 7 Reasons to Explore Boston’s Lesser
- New Apple rumor is every fan's dream come true
- 赏灯逛庙会 你应该知道的这些常识
- Moon raises carbon
- How to trademark your TikTok phrase and protect your brand
- Instagram users are losing millions of followers due to a bug
- Alabama tortured a death row inmate during a botched execution.
- Honey browser extension was a security risk during the holiday season, says Amazon
-
Newborns hit new low, but births to those unmarried reach record high: data
(Getty Images)Births to those not married accounted for nearly 5 percent of all births last year, se ...[详细] -
Jeff Sessions’ outlandish new lawsuit against California is likely doomed.
Attorney General Jeff Sessions filed a lawsuit on Wednesday intended to make you think that he’s sui ...[详细] -
North Korea under triple threat with heavy rain
Two edited photos from North Korea's Rodong Sinmun, Wednesday, show maintenance workers checking a w ...[详细] -
Russian court sentences North Korean fisherman to 4 years in prison
A Russian court sentenced a North Korean fisherman to four years in prison for assaulting Russian bo ...[详细] -
八仙帽精美的刺绣作品周学琼左)、唐伟欣右)在门口刺绣藏彝走廊东部边缘的石棉县,在横断山脉的褶皱、隆起与断裂,以及河流的急剧切割作用下,群山峡谷中藏着一个藏族秘境——蟹螺堡子。石头和泥土砌成的房屋展示着 ...[详细]
-
Report: Grindr, OkCupid send your private data to third
When it comes to apps and privacy, it's nearly always worse than you think. That sad truth was once ...[详细] -
'Uncanny Valley,' CES, and the end of tech exceptionalism
I ended CES by finishing a book. It was Uncanny Valley, a memoir from New Yorkercontributor Anna Wie ...[详细] -
The U.S. government is pressuring Apple to unlock an iPhone. Again.
Here we go again. Attorney General William Barr is pressuring Apple to help law enforcement unlock t ...[详细] -
7 Reasons to Explore Boston’s Lesser
Boston is brimming with popular and important historic sites, from Faneuil Hall and Boston Common to ...[详细] -
The UK government thinks it's time for Facebook to be regulated
For the last 18 months, UK lawmakers have investigated Facebook, and it's recommended they and other ...[详细]
- 热浪来袭 科学应对防中暑
- Moon still holds hope of Pyongyang joining Tokyo Olympics
- Report: Grindr, OkCupid send your private data to third
- Seattle moves to toss old marijuana convictions
- Tesla issues recall for 9,100 Model X cars
- US, dozens of others accuse Pyongyang of UN sanctions violations: report
- Donald Trump and Kim Jong