Facebook snaps up ex
Time to be worried TV execs: Facebook seems to be getting serious about original programming.
On Facebook (where else?), Mina Lefevre announced Wednesday she would be joining the company as its new head of development. Formerly executive vice president and head of scripted at MTV, Lefevre said she was excited to embark on the "new adventure."
"I have always been drawn to the idea of building something and the idea of being part of the team that helps build Facebook's original content ecosystem...well, that just seems like a dream!" she wrote.
SEE ALSO:Legal action over boxing livestream highlights Facebook's piracy problemHer hire is the latest sign Facebook's getting serious about hosting original programming. In late January it flagged that long videos that managed to hold viewer attention would get a "slight" priority in the newsfeed, and it's reportedly looking at creating a video app for set-top boxes that would host premium content.
Of course, this also comes after it paid brands like BuzzFeed(and Mashable) to create live video for the platform.
Lefevre will joinCollegeHumorcofounder Ricky Van Veen at Facebook, who started as head of global creative strategy with the company in mid-2016.
"We're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook," Van Veen told Business Insiderin December.
Facebook will have rivals in this space, though none that are able to match the company's dollars or user base. Snapchat's parent company Snap, shortly set to go public, also has TV-style ambitions.
Snap recently wooed Michael Lynton away from Sony's entertainment division, and has invested in original programming on the app, including the political show Good Luck America.
Facebook has been approached for comment.
Featured Video For You
The hidden clues lurking in the 'Stranger Things' Season 2 trailer
TopicsFacebookSocial Media
(责任编辑:资讯)
-
A Journey Into the Mind of Stephen King
Perhaps no other author has induced more childhood nightmares and spine-tingling reads than the lege ...[详细] -
以茶为媒促发展,粤闽再续“海上丝路”前缘_南方+_南方plus9月8日,为充分了解海峡两岸茶叶市场现状,搭建合作共赢的交流平台,以2023海峡两岸泉州)农产品采购订货会为契机,广东省农业农村厅组织广东 ...[详细]
-
怕上火,喝王老吉!广东人最爱的凉茶亮相深圳西雅展_南方+_南方plus“怕上火,喝王老吉!”这是全国人民都耳熟能详的一句话。就是这么一句话,让王老吉的凉茶产品家喻户晓,成为了广东凉茶的代表之一。8月2 ...[详细]
-
市区东城公园绿地应急避难场所)市区张家山,是市民休闲娱乐常去的地方。在灾后恢复重建中,张家山进行了升级改造,项目名称为东城公园绿地(应急避难场所)。经过一年多的改造,如今的张家山旧貌换新颜,正成为市民 ...[详细]
-
Essential Apps to Install on your Windows PC or Mac
You just bought a new laptop, built a new desktop PC, or are simply clean installing on a new solid ...[详细] -
“实践证明,我过去对软镜手术的担忧是多余的,雅安仁康医院在外观上虽然不怎样,可治疗结石的技术很过硬,值得信赖!”4月9日,家住市区上坝路的邱先生有感而发。邱先生是一位上段输尿管结石患者,体外碎石效果差 ...[详细]
-
建设中的雅乐连接线网友绘制的路线图,绿色线是目前的108国道,红色线是在建即将完工的雅安东联络线,蓝色线的走向就是名山-凤鸣快速路雅乐连接线与蓝色线的方向大致相同)生活在雨城区、上班在经开区,每天驱车 ...[详细]
-
今(5)日上午,雅安市人民医院肾病科17岁少女程朝萍病房里来了不少陌生人,有的拍照、有的摄像、有的送上祝福、有的送上爱心捐款……整个病房充满温馨。这些陌生人,是在四川省档案学校党委书记、校长徐宏陪同下 ...[详细]
-
A Barbie flip phone is here from HMD
This summer was Brat summer. We're approaching demure fall, which may transition into a season with ...[详细] -
包揽村BA东南赛区冠亚军,广东乡村篮球强在哪?_南方+_南方plus9月15日晚,全国和美乡村篮球大赛村BA)东南赛区决赛落下帷幕,广东大朗队战胜广东沙溪队,两支“广东队”同时包揽东南赛区冠亚军。这也 ...[详细]