快评丨从“年鱼”到“年菜”,预制菜“玲珑棋局”越下越有味
预制菜实现了餐饮产业工业化、标准化、菜预规模化;现代食品工业技术、制菜保鲜技术、玲珑现代仓储物流及快递又为预制菜的棋局高质量发展提供了支撑。预制菜让广大消费者拥有了家庭制作、越下餐厅制作之外的年鱼第三选择。国人的快评年夜饭是否也能出现第三选择?预制菜“年菜”是否能成为消费者春节的又一风尚呢?日前,在广州召开的到年首届“年菜”领军企业座谈会上,160位企业代表、菜预专家学者齐聚一堂,制菜围绕“年菜”的玲珑发展展开了热烈、系统、棋局深刻讨论。
作为年鱼概念的首倡地,广东又在全国首次提出年菜这一理念,一切都显得那么顺理成章。从年鱼到年菜,颇有点树木与森林的关系:独木不成林,而“无鸡不成宴,无鱼不成席”,单靠一个年鱼,显然还不足以托付年夜饭的隆重。有了年菜的组合,简单搞掂一顿隆重的年夜饭也就成了可以轻松解锁的事情。某种程度上,年菜概念的提出只不过是顺水推舟而已,毕竟,同庆楼的全家福礼盒、松鹤楼的年年有余吉祥宴、杏花楼的鸿运当头年夜晚套餐等,虽无年菜之名,却已有年菜之实。
家人闲坐,灯火可亲。通常而言,年夜饭是一个家庭一年之中最为看重、最为在意的一顿饭,其他某个时点的某顿饭可以马虎,但年夜饭绝不敷衍了事。如果说,年鱼上桌,文化拧开了预制菜价值的增量空间,那么年菜出炉,则有望在更大的范围、更大的版图里产生“乘数效应”。年鱼意味着年年有余,将鸡肉一些菜肴纳入年菜的范畴,亦有别出心裁的好意头:年鸡代表大吉大利、芹菜代表勤劳致富、年糕代表年年登高,如此等等,过年的彩头逻辑下,可入年菜彀中的菜肴不在少数,可谓多多益善。
诚如有人分析的那样,年菜的优势不在单一菜品,而在于组合。说到底,这其实是一种场景化思维。这种组合在其他时间,可能有浪费之嫌,但在春节的特殊时间节点,却恰好对得上那份隆重以及该有的出锅效率。众所周知,预制菜之所以快捷,原因在于将做菜的一些工序前置,从而缩短了后期时间。但由于加工、锁鲜技术有限,难免会造成营养、口感等的流失。但如今随着“液氮速冻”技术的普及,这一难题已被初步攻克。
简单来说,液氮速冻技术就是将食材或者烹饪好的熟菜直接放入零下100多度的液氮环境中。如此一来,食材或者熟菜里的水分在结冰时还来不及膨胀,就已经被冻住了,口感和营养价值可以被最大程度保留。冻住之后,再依托“全程冷链”配送,解冻后几乎可以实现口味的完美还原。
至于公众为何对预制菜半信半疑,固然与部分预制菜以低廉价格抢滩市场,导致在公众中形成刻板印象有关,但更大原因还在于不透明,相关的过程看不见摸不着。当预制菜从末端的冷链里拿出来的时候,大众无从分辨这是不是用了“液氮速冻”技术。怎样打上记号,让“液氮速冻”留下痕迹,以便让大众能看得到,而不是非得用味觉来验证?只有当这份信任建立起来的时候,预制菜的推广和发展才能说真正迎来了突围时刻。
关于接下来如何推动“年菜”经济落地生花?这场年菜领军企业座谈会定了6件事情,包括召开“年菜”文化研讨会、联合开发八大菜系“年菜”、推动搭建“年菜”全产业链合作平台、建设“年菜”质量安全自律机制、举办中国“年菜”交易会等等,这也意味着预制菜场景化这盘“玲珑棋局”越下越有味了,大家不妨拭目以待、坐等花开。
【作者】胡一刀,时评人
【来源】南方农村报
(责任编辑:产品中心)
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