80余年老字号,40多款预制菜!皇上皇易聪:避免菜肴雷同,可发展细分产品
“口味还原度、安全健康、余年肴雷种类多样三方面是老字消费者在购买预制菜时最主要的痛点。”9月12日,号多皇上皇易由广东农业对外经济与农民合作促进中心(广东省农业展览馆)主办,款预南方农村报承办的制菜2023广东畜禽预制菜产业研讨活动在广州番禺举办。皇上皇食品公司董事长易聪在会上分享《皇上皇全产业链特色与预制菜业务情况》,聪避产品他表示,公司看好畜禽预制菜产业,目前有开发40多款预制菜。
皇上皇食品公司董事长易聪
广东人对越秀集团应该不陌生,可以说是非常熟悉,是陪伴广东人成长的老牌稳健国企。易聪介绍,越秀集团已形成以金融、房地产、交通基建、食品为核心产业,造纸等传统产业和未来可能进入的战略性新兴产业在内的“4+X”现代产业体系。其中,食品板块有乳业、农牧食品、食品流通三大业务平台。越秀农牧食品是越秀集团专注生猪全产业链的公司,目前已涵盖“生猪养殖-屠宰-深加工-产品销售”全产业链业务布局,拥有“皇上皇”“孔旺记”等百年老字号品牌,业务基地遍布全国多地。
越秀农牧食品是生猪养殖领域的新势力。易聪介绍,生猪养殖业务是越秀集团“十四五”战略布局的新赛道,目前主要在贵州、广东、湖南等地布局。从贵州起步,生猪产业链建设源于东西协作、粤黔帮扶。目前越秀已在贵州毕节、黔南州、安顺等地陆续建设8个生猪养殖项目,设计产能超百万头,全面建成投产后将带动当地千余人就业。公司深耕本土,聚焦广东、环大湾区布局产能,目前越秀农牧食品已在广州花都、南沙,肇庆封开、高要,湛江,茂名以及河源等地规划建设生猪养殖项目,预计到2025年将实现商品猪年出栏超200万头。
“公司正积极探索楼房养猪新模式,第一个楼房养猪项目是花都生猪养殖基地,4栋9层养猪楼,年出栏36万头生猪,是广州市目前规模最大的楼房养猪项目。”易聪表示,生猪屠宰方面,越秀集团旗下广州孔旺记、山东众信形成生猪屠宰“一南一北”格局。深加工领域拥有“皇上皇”中华老字号,该品牌始创于1940年,是广式腊味领导品牌和行业标杆,建成行业领先的广式肉制品生产研发基地,广式腊味产销量全国第一。通过生猪养殖、屠宰、深加工全链条打通,建立越秀农牧食品生猪全产业链优势,为消费者提供品质更加可靠的产品。
易聪表示,皇上皇拥有全国最大广式腊制品生产基地,年产肉制品生产规模达2.4万吨。公司多元化布局市场开拓渠道,目前已开设直营门店9家,拥有线下销售网点近3000个,省外市场连续五年实现双位数增长。
在预制菜领域,皇上皇也是布局已久,主要围绕猪肉做肉制品生产和加工(烧、卤、腊)。据介绍,皇上皇具备开展预制菜业务的软硬件条件,并依托已有的产品品牌、生产能力和销售渠道,推出并储备多类型的预制菜产品40余款。现有预制菜产品目录,有咸香烧猪骨、卤香骨、藤椒鸡腿扒、蜜汁烧排骨、切片腊肠/腊肉等,在研(储备)产品有莲藕烧排骨、腊味萝卜煲等等。
在易聪看来,消费者在购买预制菜时最主要的痛点集中在口味还原度、安全健康、种类多样三方面。因此,预制菜企业需要在好吃、新奇、新鲜和新场景上下功夫,即主打品质化和差异化,避免菜品雷同,发展细分产品,同时要保持菜肴原味,做出有特色、有主题、有吸引力的菜品。
【记者】李萧佳
【来源】南方农村报 南方+
(责任编辑:行业动态)
- 厚植精神文明沃土 培树司法文明新风
- Universal Music Group expands partnership with Spotify after pulling music from TikTok
- 千万投资打响春耕“开门红”
- Qatar shift focus as World Cup preliminaries resume
- Best tablet deals as of August 27
- Sinkhole swallows up car, injuring 2 in Seoul
- Why do some people always get lost?
- 我市2023年度城乡居民基本医疗保险费开始缴纳
- Musk’s xAI reveals Grok 1.5 Vision, claims top spatial understanding
- 9 Festive Holiday Treats and Where to Find Them
- How to sext
- China's advanced quantum computer fortifies defenses against attacks
- How to watch 'The Jinx: Part Two': Release date and streaming deals
-
Slot extends perfect Liverpool start
LONDON:Arne Slot extended his perfect start as Liverpool manager with a 2-0 win against Brentford on ...[详细] -
E3 2017 Trailer Roundup: Upcoming PC Games
Although E3 doesn't start until June 13, many developers have already released new trailers for thei ...[详细] -
This butterfly hybrid thrived against evolutionary odds
Life may “find a way,” but how living things evolve is not a neat and orderly process. Instead of a ...[详细] -
Universal Music Group expands partnership with Spotify after pulling music from TikTok
The TikTok-ification of Spotify is almost complete. First Spotify pivoted to video. Now Universal Mu ...[详细] -
A global problem is preventing the wars in Ukraine and Gaza from coming to an end.
Why do the wars in Ukraine and Gaza grind on, ferociously, relentlessly, with no end in sight and th ...[详细] -
Putin expressed willingness to visit Pyongyang at early date, North Korea says
Russia's President Vladimir Putin and North Korea's leader Kim Jong-un visit the Vostochny ?osmodrom ...[详细] -
You wanna hide apps from your iPhone home screen, do you?First of all, there are plenty of reasons t ...[详细]
-
...[详细]
-
Yes, big spiders are spreading in the U.S. No, they're not flying.
They're not after you. And they don't "parachute" from the sky.Periodically, people and headlines on ...[详细] -
The 'Civil War' AI controversy, explained
Alex Garland's much-debated Civil Warcontinues to spark controversy, this time over the release of A ...[详细]
- I used the Pixel 9 Pro XL in the shower — does the screen work when wet as claimed?
- Watch a tripod robot test its asteroid leaping skills
- This butterfly hybrid thrived against evolutionary odds
- A real Holodeck? Scientists recreate Star Trek technology with ChatGPT
- World's first 18650
- 19 Catacombs Sure to Tingle Your Spine
- Why do some people always get lost?