兴农评丨网络主播成新职业,村播必迎高光
(兴农评丨网络主播成新职业,村播必迎高光,必迎时长共2分24秒)
三农大小事,高光尽在兴农评。兴农
近日,评丨人力资源社会保障部等三部门公布了19个新职业,网络网络主播位列其中。主播职业
当一个工作岗位被认定为职业时,成新村播说明从业人员已具规模。必迎数据显示,高光截至2023年底,兴农我国职业网络主播人数达1508万名,网络视听用户规模达10.74亿人,网络直播用户规模达8.16亿人。
快速增长的从业人数与几何级增长的用户数,让网络主播这一赛道竞争越来越激烈。以“人、货、场”为根本逻辑的直播,主播变成人人都要必备的技能;供应链不断延长、巩固,从田头到餐桌的效率越来越高;场则从一二线城市逐步下沉至县城、乡村。加上各地着力培养乡村主播,尝试通过短视频和直播带动乡村生活、文化、旅游、体育等多元发展,越来越多乡村主播活跃在各大短视频平台上。在网络主播这个赛道上,村播再划分出一条不小的赛道。当网络主播成为新职业时,村播必将迎来高光时刻。
一是新职业是就业趋势和发展方向,网络主播“正名”,更多资源注入这一赛道的同时,也促使这一赛道由野蛮生长转向专业化发展,进而令竞争白热化,部分资源必然下沉至村播赛道,为村播发展再添一把火。
二是村播貌似原生态,但实质专业门槛并不低,对农业农村不了解的主播基本难在赛道争得一席之地。村播既要有网络主播的专业技能,也要对农业农村有专业的认识,成熟的村播相当于手握两个赛点,在赛道上必然能比他人跑得更快更远。
三是村播天生带有社会责任与助农爱农情怀。虽然电商资源下沉到镇村是经济发展的必然阶段,但在全面推进乡村振兴的进程中,村播群体的形成更有赖于外力有意识的培育,而外力推动的初衷就是助农爱农。网络主播成为新职业,村播的社会责任属性将更强,也就能理所当然获得更多政策和资源的支持。
所以,村播务必抓住这波职业专业化浪潮,积极提升自身专业技能,解决内容创作、信息获取、语言沟通等难题,突破同质化等局限,成长为复合型人才,怀揣六便士仰望月亮就不会太难。
积极参与广东省农事运动会乡村直播大赛,以赛促学,以练促能,快速提升自身专业技能。
撰文:黄婵
剪辑:黄婵 方壮玮
出镜:AI小杨
(责任编辑:行业动态)
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