“土特产”变身“大品牌” 新韶九章奏响区域公共手信品牌乐章
“给我两盒红色包装的新韶九章,买回去送外地朋友特有面子。变身”
“我要三盒新韶九章小罐茶,大品里面的牌新品牌茶叶种类多,小罐冲泡起来方便,韶章手信准备新年外出带着喝。奏响”
“我扫码下单了,区域是公共不是明天就能收到?”
1月12日晚上,韶关“善美韶农”年货节活动在韶关市摩尔城广场举行,乐章各种韶关本地农特产品琳琅满目,韶关市浈江区新韶镇“新韶九章”摊位前尤其热闹,土特产韶关本地市民及外地的变身游客围着“新韶九章”手信礼盒不停询问,等不及的大品则现场扫码在“新韶兴甄选”线上商城下单。
“新韶九章”是韶关市浈江区新韶镇深入贯彻落实“百千万工程”工作部署,依托强镇富村公司平台,韶章手信推动文化创意与农特产品相结合,奏响推出的韶关市首款区域公共手信品牌,于2023年6月正式发布。
“新韶九章”一词源于韶乐,“韶”是中国古代流传最久、等级最高的雅乐,“九章”为韶乐结构的九段乐章,“新韶”又恰与新韶镇同名。浈江区委常委、新韶镇党委书记郭燕海表示,取名“新韶九章”,既寓意奏响新时代韶关乡村振兴的华丽乐章,也寓意韶关农副产品丰富多样。在设计上,“新韶九章”融入了韶关市区三江六岸、风采楼、通天塔等山水人文,处处彰显了韶关厚重的历史人文底蕴。
“目前我们精选了全市150多种优质农产品和10余种文创产品,纳入‘新韶九章’品牌,以精美手信礼盒形式,助力全市特色农产品畅销国内外。”郭燕海说。
新韶九章总部品牌体验馆内产品琳琅满目。
在新韶九章总部品牌体验馆,韶关全市的优质农产品摆满了四周墙面,令人目不暇接。新韶镇镇长罗宇锋介绍,“新韶九章”优先选用本地优质地理标志产品,并实施抽检等动态监管措施,严格把控产品品质。首批入选“新韶九章”的产品有广东省非物质文化遗产隆盛酱油、浈江朝天子辣椒酱、仁化红山茶、曲江灰树花。此外,还有汇集全市不同茶产区各类优质茶叶,推出的新韶九章小罐茶系列产品。
新韶九章礼盒。
“根据客户需要,我们还可以个性化定制产品,全韶关的优质土特产都可以卖。”罗宇锋说。既有城市特色,又有品质监管,还有官方背书,“新韶九章”受到来韶游客、韶关企业、工会等青睐,很快成为“爆款”。去年6月发布后,不到一个月时间,产品销售就近万份、营业额突破150万元。
爆款背后,浈江区及新韶镇在品牌推广上下足了功夫。“新韶九章”系列产品在食博会、茶博会、农交会等全国各大展会参展亮相,产品上线“粤工惠购”“善美韶农”“新韶兴甄选”等线上平台,线上线下多渠道推广新韶九章品牌。不仅如此,浈江区还为香港韶关各界联谊会会员、港澳乡亲精心定制了5000份“新韶九章”产品直供港澳,成为两地乡情的纽带;“小罐茶礼盒”更是作为韶关手信赠与乌兹别克斯坦来韶访问使团,得到国际友人高度赞誉。
新韶九章小罐茶系列产品。
在“新韶九章”品牌带动下,新韶镇强镇富村公司——韶关市新韶兴农业科技有限公司及其子公司新韶九章文化发展有限公司营业额突破1000万元,带动全镇12个村集体经营性平均收入达到90万元。此外,公司还通过设置“妈妈岗”等公益性岗位,聘用当地农村剩余劳动力负责“新韶九章”礼盒包装、生产运输等工作,预计每天收入可达150-200元,带动农户融入产业链、共享产业发展成果,推动经济效益与社会效益双提升。
临近春节,新韶镇强镇富村公司又忙碌了起来,“我们设计推出了新春礼盒,最近正加快生产和推广,借助新春假期把‘新韶九章’推给更多客户。”罗宇锋说。
【记者】任峻男
【来源】南方农村报
(责任编辑:产品中心)
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